THE BRAND

Created in 1916 by the baron Carlo Magnani from Parma as his own personal Colonia, Acqua di Parma today is a symbol of Italian sophistication, discreet luxury, and craftsmanship that is inspired by its heritage and yet constantly evolving to always stay relevant and meaningful. Today it has grown into a global icon of Italian style. Its prestigious Amenities line share with the world a yellow gift of Italian sun, soul and style.