THE BRAND

At 18, Laurence Graff founded his first company to repair victorian jewelry with an experienced jeweler. He took risks and created unique rings that soon got the attention of affluent customers.

In 1960 he founded Graff Diamonds and in 1962 the first two retail stores opened in London - the first was on Brompton Road.

In1967, keen to reach an international clientele, Laurence Graff began a series of journeys and exhibitions around the globe. With each visit to a palace or to a private yacht, he was aware of how far he'd come.

For over half a century Graff has represented the rarest gemstones in the world